Fractional CMO

C-Suite Marketing Leadership. Without the C-Suite Price Tag

Your business needs a Chief Marketing Officer. It doesn’t need a £140,000 salary, a six-month hiring process, and another six months of onboarding before anything moves

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Trusted by 70+ businesses across the UK and globally, with 15+ years of proven results

Marketing is happening. Growth isn’t.

You have a team. You have a budget. You might even have an agency. But without senior strategic leadership sitting above all of it deciding what to prioritise, what to cut, and what to build next marketing stays busy without becoming effective.
Campaigns run. Content gets published. Ads get placed. And yet the numbers that actually matter revenue, pipeline, customer acquisition cost refuse to move in the right direction.
The missing piece is rarely more execution. It’s leadership.
That’s where a Fractional CMO comes in.

WHAT IS A FRACTIONAL CMO?

All the experience. None of the overhead.
A Fractional CMO is a senior marketing executive who works with your business on a part-time basis typically one to three days per week giving you C-suite level marketing leadership at a fraction of the cost of a full-time hire.
They don’t just advise from the outside. They sit inside your leadership team, own the marketing strategy, direct your team and agencies, and are accountable for the numbers.
At Primewise, our Fractional CMOs bring deep experience scaling businesses across multiple industries from fintech and SaaS to hospitality and e-commerce. We’ve built growth engines from scratch. We know what works, and we know what doesn’t.

You need a Fractional CMO if:

Your marketing team is executing but lacks strategic direction · You’re spending on marketing without knowing what’s actually driving revenue · You’re preparing for a funding round and need a credible commercial story · You’ve hit a growth plateau and need senior expertise to break through it · You can’t justify a full-time CMO salary but can’t afford to grow without one

How we embed and deliver.

Discovery & Audit

We start by understanding your business completely your team, your current marketing activity, your data, and your growth targets. No assumptions. We find exactly what’s working, what isn’t, and where the biggest opportunities are.

Strategy & Roadmap

We build a 90-day plan and a longer-term marketing roadmap. Priorities are clear. Ownership is clear. Success metrics are clear.

Embedded Leadership

We step in as your CMO attending leadership meetings, directing your team and agencies, and making the decisions that move the numbers forward.

What embedded marketing leadership delivers.

SaaS From Scattered to Systematic

A London SaaS company had three agencies, an internal team, and no clear marketing strategy connecting any of them. We embedded as Fractional CMO, unified the strategy, and rebuilt their demand engine. Result: Pipeline increased 3x within 90 days. CAC reduced by 35%.

Fintech Pre-Raise Positioning

A fintech company preparing for Series A needed a credible marketing strategy and commercial narrative before approaching investors. We built both from scratch. Result: Clear GTM strategy in place within 6 weeks. Funding round closed 4 months later.

E-commerce Budget Efficiency

An e-commerce brand was spending £40K per month on paid media with declining returns. We audited, restructured, and redirected spend to higher-performing channels. Result: Same budget. 52% increase in revenue-attributed conversions.

We’ve run marketing at scale. Not just advised on it.

There’s no shortage of consultants who can tell you what a good marketing strategy looks like. Primewise was built by operators who have actually executed one managing multi-million-pound growth budgets, building affiliate ecosystems of thousands of partners, and scaling platforms past a million users.
When we step in as your Fractional CMO, we’re not learning on the job. We’re bringing pattern recognition built across a decade of doing exactly what your business needs done.

Your questions answered

FAQ

How is a Fractional CMO different from a marketing consultant?

A consultant advises and leaves. A Fractional CMO leads. They sit inside your leadership team, own the strategy, direct the team and agencies, and are accountable for outcomes not just recommendations.

How many days per week does a Fractional CMO work?

Typically one to three days per week, depending on the size of your team and the scope of work. We scope each engagement around your specific needs.

How quickly can we get started?

Most engagements begin within two weeks. We don’t have a six-month onboarding process. We start with a discovery sprint and move fast.

What does a Fractional CMO cost in London?

Significantly less than a full-time CMO which costs £130,000–£140,000 per year including employer costs, before you factor in a six-month recruiting process. Our engagements are scoped by day rate or monthly retainer. Book a call to discuss what’s right for your business.