What’s the difference between a performance marketing consultant and a marketing agency?

An agency executes campaigns. A consultant tells you which campaigns are worth running, how to structure them, and how to measure whether they’re actually working. We don’t replace your agency, we make sure your agency is being directed correctly.

Do you manage campaigns directly or just advise?

Both, depending on what you need. Some clients engage us purely for strategy and audit. Others want us to manage execution directly. We scope each engagement around your situation.

Which channels do you cover?

Paid search, paid social, email, SEO strategy, affiliate and partnership marketing, and conversion rate optimisation. We take a full-funnel view rather than optimising channels in isolation.

How quickly will I see results?

Attribution improvements and budget reallocation typically show measurable impact within 30–60 days. Structural changes to campaigns and funnels produce meaningful revenue movement within 60–90 days.

What size of marketing budget do you work with?

We work with businesses spending anywhere from £5,000 to £500,000+ per month on marketing. What matters is not the size of the budget it’s whether you’re getting the right return from it.

Performance Marketing Consultant

Trusted by 70+ businesses across London · Fintech · SaaS · Hospitality · Retail · E-commerce · Professional Services

Busy marketing is not the same as effective marketing.

Ads are running. Campaigns are live. Reports are being sent. And yet revenue isn’t moving the way it should.
The problem isn’t the channels. It’s the absence of a clear, accountable system connecting every pound of marketing spend to a business outcome.
Most businesses are paying for activity. What they actually need is results.
That’s the difference between a marketing agency and a performance marketing consultant. One runs your campaigns. The other makes sure your campaigns are worth running.

Strategy first. Spend a second.

Performance marketing consulting is the discipline of building a marketing system where every channel, every campaign, and every pound of budget is connected directly to revenue.
Not impressions. Not clicks. Not MQLs that sales ignores.
Pipeline. Conversions. Revenue. Return on ad spend. Customer acquisition cost. The numbers that actually determine whether your marketing is working.
At Primewise, we’ve managed multi-million-pound marketing budgets across fintech, SaaS, e-commerce, and beyond. We know what a high-performing marketing system looks like and we know exactly what’s stopping most businesses from building one.

You need a performance marketing consultant if:

You’re spending on paid media but can’t clearly attribute revenue to it · Your customer acquisition cost is rising while conversion rates stay flat · You have multiple agencies or channels running independently with no unified strategy · You’re scaling spend but returns are diminishing · You’ve inherited a marketing setup that nobody fully understands

How we turn spend into growth.

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What happens when every pound has a job?

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We’ve managed the budgets. We know where the money goes.

There’s no shortage of agencies willing to run your campaigns. Primewise is different because we’ve sat on the other side managing multi-million-pound marketing budgets, building affiliate ecosystems of thousands of partners, and being accountable for the revenue those campaigns were supposed to produce.
We know what it costs when attribution is broken. We know what a wasted media budget looks like from the inside. And we know exactly how to fix it.
When we look at your performance marketing setup, we’re not applying a generic framework. We’re applying hard-won experience from doing this at scale.

Your questions answered

FAQ

Every pound of your marketing budget should be working harder.

No pitch. No pressure. Just an honest conversation about where your marketing spend is going and what it should be returning.