Performance Marketing Consultant

You’re Spending on Marketing. The Question Is What Is It Actually Returning?

Most businesses can tell you what they spent last month. Very few can tell you what it produced.

We respond within 24 hours.

Trusted by 70+ businesses across the UK and globally, with 15+ years of proven results

Busy marketing is not the same as effective marketing.

Ads are running. Campaigns are live. Reports are being sent. And yet revenue isn’t moving the way it should.
The problem isn’t the channels. It’s the absence of a clear, accountable system connecting every pound of marketing spend to a business outcome.
Most businesses are paying for activity. What they actually need is results.
That’s the difference between a marketing agency and a performance marketing consultant. One runs your campaigns. The other makes sure your campaigns are worth running.

Strategy first. Spend a second.

Performance marketing consulting is the discipline of building a marketing system where every channel, every campaign, and every pound of budget is connected directly to revenue.
Not impressions. Not clicks. Not MQLs that sales ignores.
Pipeline. Conversions. Revenue. Return on ad spend. Customer acquisition cost. The numbers that actually determine whether your marketing is working.
At Primewise, we’ve managed multi-million-pound marketing budgets across fintech, SaaS, e-commerce, and beyond. We know what a high-performing marketing system looks like and we know exactly what’s stopping most businesses from building one.

You need a performance marketing consultant if:

You’re spending on paid media but can’t clearly attribute revenue to it · Your customer acquisition cost is rising while conversion rates stay flat · You have multiple agencies or channels running independently with no unified strategy · You’re scaling spend but returns are diminishing · You’ve inherited a marketing setup that nobody fully understands

What We Do

What a performance marketing engagement covers.

01 Full Marketing Audit

We start by mapping every channel, every campaign, and every pound of spend. We identify what’s working, what’s wasting budget, and where the biggest untapped opportunities are. No assumptions. Only data.

02 Attribution & Measurement Framework

Before we touch a single campaign, we make sure you can actually measure what’s happening. Clean attribution. Unified reporting. One source of truth across every channel.

03 Channel Strategy & Budget Allocation

Based on your data and your targets, we build a clear channel strategy where to spend, how much, in what order, and why. Every budget decision is connected to a revenue outcome.

04 Campaign Optimisation

We audit and restructure your existing campaigns paid search, paid social, email, affiliates, partnerships to eliminate waste and maximise return on every pound spent.

05 Performance Reporting

We replace vanity metric dashboards with accountability reports. Every week, you know which numbers moved, by how much, and what the next move is.

How we turn spend into growth.

Audit & Diagnosis

We analyse your entire marketing operation spend, channels, attribution, creative, targeting, and conversion flow. We find exactly where money is being lost and where the biggest gains are hiding.

Strategy & Roadmap

We build a precise performance marketing strategy: which channels to prioritise, how to allocate budget, what to cut, and what to scale. You leave with a clear, executable plan tied directly to your revenue targets.

Execution & Optimisation

We can implement the strategy directly managing campaigns, optimising performance, and reporting against your numbers or hand the roadmap to your internal team. The choice is yours.

What happens when every pound has a job?

E-commerce Paid Media Efficiency

A London e-commerce brand was spending £50K per month across Google and Meta with declining ROAS. We audited the full setup, restructured targeting, and reallocated budget to highest-performing segments. Result: 47% improvement in ROAS within 60 days. Same budget. Significantly more revenue.

SaaS CAC Reduction

A B2B SaaS company was acquiring customers at three times their target CAC. We rebuilt their funnel from ad creative to landing page to onboarding sequence. Result: CAC reduced by 38% within 90 days.

Fintech Affiliate & Partnership Channel

A London fintech had an underperforming affiliate programme generating minimal revenue. We audited, restructured, and rebuilt the partner ecosystem from the ground up. Result: Affiliate channel became the highest-performing acquisition source within 6 months.

We’ve managed the budgets. We know where the money goes.

There’s no shortage of agencies willing to run your campaigns. Primewise is different because we’ve sat on the other side managing multi-million-pound marketing budgets, building affiliate ecosystems of thousands of partners, and being accountable for the revenue those campaigns were supposed to produce.
We know what it costs when attribution is broken. We know what a wasted media budget looks like from the inside. And we know exactly how to fix it.
When we look at your performance marketing setup, we’re not applying a generic framework. We’re applying hard-won experience from doing this at scale.

Your questions answered

FAQ

What’s the difference between a performance marketing consultant and a marketing agency?

An agency executes campaigns. A consultant tells you which campaigns are worth running, how to structure them, and how to measure whether they’re actually working. We don’t replace your agency, we make sure your agency is being directed correctly.

Do you manage campaigns directly or just advise?

Both, depending on what you need. Some clients engage us purely for strategy and audit. Others want us to manage execution directly. We scope each engagement around your situation.

Which channels do you cover?

Paid search, paid social, email, SEO strategy, affiliate and partnership marketing, and conversion rate optimisation. We take a full-funnel view rather than optimising channels in isolation.

How quickly will I see results?

Attribution improvements and budget reallocation typically show measurable impact within 30–60 days. Structural changes to campaigns and funnels produce meaningful revenue movement within 60–90 days.

What size of marketing budget do you work with?

We work with businesses spending anywhere from £5,000 to £500,000+ per month on marketing. What matters is not the size of the budget it’s whether you’re getting the right return from it.