Fractional Head of Growth
Growth Needs an Owner. It Doesn’t Need a Full-Time Salary. When nobody in your business is accountable for the full growth picture acquisition, retention, revenue, and the system connecting all three growth becomes everyone’s problem and nobody’s priority.
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You have marketing. You have sales. You don’t have growth.
Marketing is generating leads. Sales is closing deals. The product has shipping features. And yet the number that actually matters revenue growth isn’t moving the way it should.
The reason is almost always the same. Marketing, sales, product, and customer success are each optimising for their own metrics. Nobody owns the full picture. Nobody is responsible for the system that connects all of them into a single, compounding growth engine.
A Head of Growth owns that system. They sit above the individual functions, connect the dots between them, and are accountable for one thing only: moving the numbers that matter.
Most London businesses can’t justify a full-time Head of Growth at £120,000+ per year. But they can’t afford to grow without one either.
That’s the gap a Fractional Head of Growth fills.
WHAT IS A FRACTIONAL HEAD OF GROWTH?
Senior growth leadership. Embedded in your business. Without the full-time cost.
A Fractional Head of Growth is a senior growth executive who works with your business part-time typically two to three days per week taking ownership of your entire growth system across acquisition, activation, retention, and revenue.
Unlike a Fractional CMO who focuses on marketing strategy, a Head of Growth sits across every function that touches the customer journey and is accountable for the numbers that result from all of them working together.
At Primewise, our Fractional Heads of Growth have built and scaled growth systems for businesses across fintech, SaaS, e-commerce, and hospitality managing multi-million-pound budgets, building acquisition channels from scratch, and turning fragmented marketing activity into compounding, measurable growth.
You need a Fractional Head of Growth if:
How we embed and build your growth engine
Growth Audit
We start by mapping your entire customer journey from first touch to renewal and identifying every point where growth is leaking. Acquisition bottlenecks, activation drop-off, churn triggers, and missed expansion opportunities. All of it.
Growth Strategy & 90-Day Plan
Based on the audit, we build your unified growth strategy and a 90-day execution roadmap. Priorities are clear. Ownership is clear. Every initiative is connected to a measurable outcome.
Embedded Execution
We step in as your Head of Growth attending leadership meetings, directing your teams and agencies, running growth experiments, and staying accountable for the numbers that result.
How we embed and build your growth engine.
We’ve owned growth. Not just advised on it.
There is no shortage of consultants who can tell you what a growth strategy should look like. Primewise was built by operators who have actually owned one scaling platforms past a million users, managing multi-million-pound growth budgets, and being personally accountable for the revenue numbers that result.
We know what it feels like to sit in the Head of Growth chair. The pressure of a board expecting a growth number. The reality of teams that won’t align. The discipline required to run experiments when everything feels urgent.
When we step in as your Fractional Head of Growth, we bring that experience into your business and we stay until the numbers confirm it’s working.
Your questions answered
FAQ
What’s the difference between a Fractional Head of Growth and a Fractional CMO?
A Fractional CMO owns marketing strategy. A Fractional Head of Growth owns the entire growth system across acquisition, activation, retention, and revenue. They work across marketing, product, sales, and customer success, and are accountable for the full growth number, not just marketing performance.
How many days per week does a Fractional Head of Growth work?
Typically two to three days per week, depending on the complexity of your growth system and the size of your team. We scope each engagement around your specific situation.
Do I need an existing growth team for this to work?
No. Some clients have a full team we direct. Others are building from scratch. We design the engagement around what you have and what you need.
How quickly will I see results?
Most clients see structural improvements and early data signals within the first 30–60 days. Meaningful revenue impact typically follows within 60–90 days of the growth system being operational.
How is this different from hiring a growth agency?
An agency executes specific channels or campaigns. A Fractional Head of Growth owns the strategy above all of them, deciding which channels to use, how to connect them, and how to measure whether the system as a whole is working. They manage your agencies. They don’t replace them.
