About - Primewise

The honest version of our story.

Most consultancies are built by people who have studied businesses.
Primewise was built by someone who has run one.
For over a decade, our founder scaled a fintech and wealthtech platform from an idea to a business with more than a million users managing multi-million-pound growth budgets, building affiliate ecosystems of thousands of partners, leading performance marketing across multiple markets, and making the hard decisions that no framework prepares you for.
Through that journey, we worked with consultants, agencies, and advisors of every kind. Some were excellent. Most arrived with a deck, delivered their recommendations, and left before anything actually changed.
That gap between strategic advice and real commercial outcomes is exactly why Primewise exists.
We are not here to tell you what good looks like. We are here to build it with you.

Ali Saberian
Founder & Managing Director, Primewise

Ali is a London-based business growth consultant and strategic advisor with over a decade of experience scaling businesses across fintech, SaaS, crypto, e-commerce, hospitality, and EdTech.
He founded and built Khanesarmaye a fintech and wealthtech platform over eleven years, growing it past a million users and managing the full commercial operation: performance marketing, revenue strategy, affiliate ecosystems, and team building at scale.
He now leads Primewise, working directly with founders, CEOs, and commercial leaders across London to build the growth systems, strategies, and revenue engines that move their most important numbers.
Ali also holds a position as a doctoral candidate in Management at ISEG, Lisbon bringing rigorous analytical thinking to every engagement alongside hands-on operator experience.

What makes us different.

There are three things that separate Primewise from most consultancies in London. We think they matter.

We’ve sat where you’re sitting. Every framework we use, every recommendation we make, every strategy we build is informed by real operating experience. We have managed the budgets, led the teams, and been accountable for the numbers. That changes how we think, and it changes how we work.
We are direct. We won’t tell you what you want to hear. We will tell you what the data says and what we honestly believe will work. If something isn’t the right fit, we’ll say so in the first conversation not after six months and a large retainer.
We measure ourselves by your numbers. Not by deliverables. Not by decks. Not by the volume of our output. When we finish an engagement, the question we ask is simple: did the numbers move? That’s the only metric that matters to us because it’s the only one that matters to you.

London-based. Globally experienced.

Primewise is headquartered in London one of the world’s most competitive and commercially sophisticated business environments. Our clients span fintech, SaaS, hospitality, retail, e-commerce, crypto, and professional services.
Our experience extends across the UK, Europe, and the MENA region bringing a cross-market perspective to every engagement.

What we believe.

Strategy without execution is expensive fiction.

A plan that sits on a shelf is not a strategy. We build everything with implementation in mind whether your team executes or ours does.
The best consultants make themselves unnecessary.
Our goal is not to create dependency. It’s to build the systems, capabilities, and clarity that allow your business to grow without us. The fastest way to earn a long-term client relationship is to deliver results that speak for themselves.
Numbers don’t lie but they do hide.
Most businesses have more growth available to them than their current numbers suggest. The gap is almost always strategy, not effort. Finding that gap and closing it is what we do.

Book a Free Consultation

If you want a consultant who has lived the problem not just studied it let’s talk.
No pitch. No pressure. Just a conversation about your business and where it could be.

About Us